Verified Reachable Audience · Legal & transparency
Effective 04.30.26
Legal · Cookies

Cookie Policy.

We use cookies and browser-local storage for the narrow purposes listed below — keeping you signed in, remembering your consent choice, and (only if you accept) measuring aggregate readership. No third-party advertising trackers. No supplier-funded analytics. Ever.

Effective
April 30, 2026
Version
v1.0
Related
Privacy Policy
Contact
privacy@verifiedaudiences.com

What is a cookie?

A "cookie" is a small text file a website stores in your browser so it can remember things across page loads — like whether you're signed in, or what language you prefer. The term is commonly used to cover a few related technologies: first-party HTTP cookies, local storage, and session storage. This policy treats them together.

Cookies can be first-party (set by the site you're visiting — us) or third-party (set by another service embedded in the page). VRA does not allow third-party advertising or tracking cookies on this site.

Our two categories.

We use cookies for two purposes, and nothing else:

Full inventory.

Every cookie and local-storage entry we set, explained:

Name Storage · Duration Purpose Category
vra_consent localStorage · 12 months
Records your cookie-consent decision (accepted or essential-only) so we don't ask again on every page. Stored in your browser only; never transmitted to our servers.
Essential
vra_session Cookie · session (ends at signout or browser close)
Authenticates subscribers against their VRA Insights account. Only set when you sign in. HttpOnly, Secure, SameSite=Lax.
Essential
vra_csrf Cookie · session
Cross-site request forgery token that protects form submissions (subscription, audit requests, disputes). Required for the site to accept your input.
Essential
vra_prefs localStorage · 12 months
Remembers display preferences you've chosen in the registry (filter state, sort order, density). Never personal data.
Essential
vra_analytics_id Cookie · 13 months
First-party analytics identifier used to measure aggregate readership of the registry and research. Not used for advertising and not shared with any third party. Only set if you accept.
Optional
vra_analytics_session Cookie · 30 minutes
Groups a single reading session together (so three registry pages read in a row count as one session, not three). Only set if you accept.
Optional
We do not use retargeting pixels. We do not use Google Analytics in a cross-site configuration. We do not permit any third party to use information collected through this site for advertising purposes. Buyer-funded means data-minimal.

Changing your choice.

You can change your consent decision any time — we treat revocation exactly the same as an initial choice.

Clear via browser settings

Browser-level controls.

Your browser also offers controls to block or delete cookies at the system level. These controls apply to every site you visit, not just VRA. Relevant documentation:

Chrome↗ Firefox↗ Safari↗ Edge↗

Blocking strictly-necessary cookies in your browser will prevent you from signing in to VRA Insights and may break form submissions. Blocking optional cookies simply turns off aggregate analytics.

Do Not Track & GPC.

We honor the Global Privacy Control (GPC) signal: if your browser sends GPC, we treat it as a request to reject optional cookies and we won't show the consent banner. We acknowledge Do Not Track (DNT) headers the same way, although DNT has been deprecated by most browsers.

Changes to this policy.

We update this policy when our cookie practices change. Material changes appear at the top of the page. The "Effective" date above reflects the current version.

Contact.

Questions about cookies: privacy@verifiedaudiences.com. See the Privacy Policy for the broader picture.